Product Inspirations – Stainless Bottle (SJ-JS10)

Our large 1-liter capacity Stainless Bottle (SJ-JS10) is here, just in time for spring!

This new bottle is lightweight, compact and strapless, maximizing capacity while minimizing the space it takes up your bag. The twist-off lid functions as a standalone cup and lets you drink hot or cold liquids like you would in a teacup or mug, and conveniently allows you to let your beverage cool or warm to the temperature of your preference. The inner surface of the bottle utilizes an innovative double nonstick coating to enhance durability and provides greater protection of the stainless steel against salt-containing beverages like sports drinks.

Along with these unique features, this Stainless Bottle is made with high-quality, durable 18/8 stainless steel, and utilizes Zojirushi’s superior vacuum insulation technology. The air between the outer and inner layers of the stainless steel is removed so the heat is blocked from transferring through it, greatly minimizing the temperature change of your beverage.

This bottle is smart under the lid, too! It features an advanced stopper with a spout that is opened by a one-touch button, making pouring simple and mess-free. And pressing the close tab seals the spout. The extra-wide mouth accommodates full-sized ice cubes, which makes filling the bottle easy. The stopper and spout, as well as the other areas that come into contact with your beverage, are BPA-free. And as with all Zojirushi products, this bottle can easily be washed with warm water and mild dish detergent.

The Stainless Bottle (SJ-JS10) comes in two finishes, a classic Stainless and a bold Red with a fun camping print.

So, with a 1-liter bottle such as this, which favorite drinks would you carry around? We have so many to choose from! We always love a perfectly brewed cup of Hot Green Sencha Tea and classic British Tea. For a cold treat, we love this Shaka Plantation Tea which blends black tea and pineapple. And you can’t go wrong with Simply Iced Coffee!

No matter what you drink–water or tea or coffee–we know you’ll love carrying this stylish, versatile bottle wherever you go!

The Voices of Zojirushi – Saori!

We are enjoying a special treat this month as we get to know Saori, Zojirushi’s Recipe Tester & Developer. Her role at Zojirushi is as fun as it sounds! She develops and tests recipes under different conditions to make sure they turn out to be perfectly delicious when made in Zojirushi appliances. Too much water? Not enough electricity? The mix of ingredients not quite working? Saori takes all of the guesswork out of recipes so that when we make then, all we experience is “YUM!”

We caught up with Saori to talk about her creative inspirations and how they’ve influenced her as part of the Zojirushi team.

Tell us a bit about yourself. What types of foods do you love to eat?

I was born and raised in Nagoya, Japan. My favorite food from Nagoya is kishimen, which is a broad and flat noodle in a broth loaded with katsuobushi (bonito flakes), and ankake supa, which is thick spaghetti sautéed and topped with a thick, spicy, blended tomato sauce and other toppings like sausage, hard-boiled eggs, and bell peppers.


How did your love of food, especially Japanese food, lead you to Zojirushi?

Well, the ability to use my experience and love of cooking as my job was the first thing that drew me to the company, but the longer I stay, the more I realize that I enjoy the core qualities of this organization, patience and generosity, just like the elephant on our logo.

Our corporate philosophy is Creating a Quality of Life. How does your position or your job function create a better quality of life for our customers?

I help develop and test recipes that use ingredients that can be easily found in local markets, with kitchen tools available in any home, using Zojirushi products. Through these recipes, I hope our customers can find not only the joy of cooking, but also the joy of creativity, while thinking about their own ways to personalize recipes to their preference. Creativity, quality and true to its values… that’s what I feel we offer here. If it weren’t for these qualities, my job as a recipe tester would not be necessary.

When we develop recipes, we need to thoroughly test, and that often means every model!

Much of our product design focuses on safety, usability, practicality, quality, craftsmanship and stylishness. Do you have a favorite Zojirushi product that you believe embodies these qualities?

The Home Bakery Virtuoso® Breadmaker BB-PAC20, because while it makes bread-making easy for anybody, it also allows me to be creative and make my own, unique recipes. Some of my favorites are the Cheese ‘n’ Onion Bread and the Fava Bean Risotto. It was something else!

And if you could dream up your own next-generation Zojirushi product, what would it be?

My first choice would be an ice cream and soft serve maker. A unit that would fit in the freezer and mixes the ingredients to make ice cream and soft serve. My second choice is an indoor smoker. I would like to try making smoked salmon, smoked chicken or ham at home!


Saori’s ideas sound delicious to us, and we can’t wait to find out what new recipe she comes up with. Be sure to subscribe to Zojirushi 101, so you get the latest recipes from Saori, and stay tuned as we meet more of the Zojirushi team next month.


Product Inspirations – Stainless Steel Food Jars (SW-EAE35/50 and SW-FCE75)

We are so excited to feature our Stainless Steel Food Jars (SW-EAE35/50 and SW-FCE75) this month!

They come packed with practical features and in fantastic new colors!

The food jars provide a convenient, versatile way to enjoy fresh foods on the go, wherever you are, especially when you need to take foods to a location where a refrigerator or microwave may not be readily available. They come in three different sizes, with the SW-EAE model available in 12 and 17 ounce capacities, and the SW-FCE model in a larger 25 ounce capacity.

Each food jar uses Zojirushi’s superior vacuum insulation technology, which keeps hot contents hot, or cold contents cold, for hours. By removing the air between the outer and inner layers of the stainless steel, heat is blocked from transferring through it, greatly minimizing the temperature change of your food or beverage. Dimples on the lid make it easier to grab and open the jar, and the tight-fitted lid with gasket seals to minimize leaks and maximize heat retention.

Like Zojirushi’s other vacuum insulated products, these food jars are made of durable and sanitary 18/8 stainless steel and BPA-free plastic. The interiors utilize an electro-polished SlickSteel® finish that resists corrosion and repels stains, and the large 2 ½ to 2 ¾ inch openings makes it easy to fill and clean, as well as allowing for eating directly out of the jar.

Both the SW-EAE and SW-FCE models come in gorgeous colors, including Stainless, Aqua Blue, Shiny Pink, Cream and Dark Brown.

Adventurous Couscous Medley

The range of foods that you can pack and store in these food jars is phenomenal. If you’re craving soups, then these food jars are ideal for keeping your soup hot. Try a classic Chicken Noodle Soup or a Rich and Creamy Irish Potato Soup for lunch one day. If you’re in the mood for breakfast, try Steel Cut Oatmeal To-Go in Your Food Jar or a savory Japanese style Thick and Hearty Veggie Porridge. And if you’d like a complete, filling meal, try our recipe for an Adventurous Couscous Medley. The coolest thing about these food jars is that you can even fill them with dessert and salad. Our Stacked Pasta Salad is amazing and our Red Cranberry Gelatin with Mixed Berries is the best!

There are so many uses for these food jars, and the various sizes make it perfect for individual portions and ones large enough to share. Try them out and tell us your favorite foods!

The Voices of Zojirushi – Seitaro

We’re so excited to introduce you to Seitaro, a Manager in our Technical Support Department, and a team member who embodies Zojirushi’s founding belief that we succeed when we improve our customers’ quality of life through our daily work. The Technical Support Department is primarily responsible for repairing products, but also manages an inventory of spare parts, conducts product testing, and manages service centers in North America.

Seitaro joined Zojirushi two years ago, and we found time to talk to him as part of our Centennial Anniversary celebrations!

Tell us a bit about your background? Where is your hometown? What are your favorite foods? And what do you love about Japan and Japanese culture?

I’m from Hiroshima, Japan, and of course my favorite foods are Japanese! I love onigiri, miso soup, tamagoyaki (Japanese egg omelet), mezashi (dried sardines skewered together in a neat row), surumeika (dried squid), grilled ika (squid), chawanmushi, yakitori and sushi!

A favorite lunch, nigiri sushi bento

I find that the Japanese dedication to craftsmanship and the dedication to studying foods—even existing ones—are inspiring. And also the precision, the durability of Japanese machinery products, and their almost obsessive dedication to ease-of-use, too.

Was that what inspired you to work at Zojirushi?

Yes. Zojirushi contributes to society by providing electric products to consumers regardless of their race, sex or age. And I wanted to do something that made me feel useful in society, and I thought I would be able to do that at a long-established manufacturer like Zojirushi.

Our corporate philosophy is Creating a Quality of Life. How does your position at Zojirushi create a better quality of life for our customers?

By repairing products, we help reduce trash waste for the environment and monetary waste for our customers. Zojirushi continues to design products that are lasting and customer centric, and our dedication to customers by continuing to operate a repair department means we really invest in quality of life for our customers.

A customer’s rice cooker undergoes testing

What is your most memorable Zojirushi moment?

I received a repair request for a Zojirushi product that was over 30 years old, and I was genuinely surprised to see how carefully and lovingly the product had been used over the years.

Our corporate slogan is “Inspirations from everyday life.” What in your everyday life has inspired you to provide better service to your customers?

When I go on business trips or when I go on vacation, I note the hotel or restaurant facilities, furniture or equipment they use, and the way they treat and interact with customers, and use these experiences to make our customer experiences better.


Seitaro’s joy in creating better customer experiences is one of the reasons we believe he embodies Zojirushi’s philosophy. We hope you enjoyed learning about his perspectives. Stay tuned next month to meet another Zojirushi star!

Product Inspirations – Travel Mug (SM-YAE48)

We’re excited to showcase our Travel Mug (SM-YAE48) as our first Product Inspiration of 2018!

This mug is a stylish and convenient way to take your favorite tea, coffee or other beverage with you whenever you’re commuting or on the go. We’ve designed it with travel-friendly features, like a generous 16-ounce capacity, a design that rests more securely in car cup holders and can fit beneath most single cup brewers, and superior vacuum insulation to keep drinks hot or cold for hours.

The exterior comes in four great colors—Lime Green, Cherry Red, Dark Cocoa and Stainless—while the interior features Zojirushi’s SlickSteel® electro-polished stainless steel, which uses an electrically charged polishing process to treat and finish the interior, without adding any nonstick coating. The result is a corrosion resistant surface that repels odors, foreign substances and stains. The wide mouth opening makes it easy to pour liquids into the mug and clean the inside, and the interior fill line markings help to prevent overfilling, which could cause leakage. Plus, all parts that come into contact with your beverage are BPA-free.

The Travel Mug also has an ingeniously crafted lid, with a safety lock that makes it leak-proof, a sipping area that comfortably fits the contours of your face, and an air vent design on the opening which allows for beverages to flow out smoothly. Best of all, the lid gaskets are removeable for easy cleaning!

Our customers love that the same trick that can be used with our insulated food jars can be used with this mug—pre-cool the interior with icy cold water before filling with a cold beverage, or pre-heat with boiling hot water before filling with a hot beverage and the temperature is kept even longer!

We’re so inspired by this travel mug and how our customers use it that we love to come up with great drinks for you. With cold winter weather upon us, we often like a warm drink, and our Cold Buster Smoothie is the best! And if you prefer something with a bit more kick to it, try out our Shake It and Take It Matcha. And of course, for those who love coffee drinks, try out our Oh So Soy Latte!

No matter what you drink, the Travel Mug (SM-YAE48) is ideal for enjoying your favorite drink when you’re on the go. And you know that the SM-YAE48 is our very own Jesse’s favorite! We hope you love it and our recipes as much as we do, and don’t forget to tell us how you use it!