The Voices of Zojirushi – Amy, Social Media Manager!

Posted on April 24, 2018 by Zojirushi America Corporation

We have a wonderful treat this month – a chance to get to know Amy, Zojirushi’s Social Media Manager!

Amy started at Zojirushi as a Customer Service Representative and then became part of the Marketing Team managing the Zojirushi social media accounts on Instagram, Facebook and Twitter. Amy’s multifaceted passion for connecting with Zojirushi customers and fans is just one of reasons we’re excited to share her with you!

Amy, you’ve been with Zojirushi for a while now, and have a unique perspective about the products, customers and company goals. What do you see as Zojirushi’s corporate values and how do you believe they’re embody in the products and services?

It’s all about dedication to the customer experience. We know you can’t see it, but Zojirushi products are R&D’d to within an inch of their lives! Our commitment to creating innovative products manufactured to the highest standards is our lifeblood. We are always striving to exceed the expectations of our customers, because we want Zojirushi products to be a reliable part of their owners’ lives. We think that the quality of the products produced by this madness is evident. It’s always a pleasure when customers tell us they are still happily using a rice cooker or breadmaker we produced in the 80s!

There’s still a lot of these breadmakers kicking around!

How do you see your position at Zojirushi create a better quality of life for our customers, which is part of Zojirushi’s mission?

The Zojirushi experience doesn’t end when the customer exits the retailer’s door. Our social media presence is an opportunity for us to continue educating the customer about the product, and supply fun and useful things like recipes that let them find new ways to enjoy it. It’s also an invaluable tool for connecting with customers, because reaching out to us is so easy and instant—no phone call required.

Our corporate tagline is Inspirations from Everyday Life. How do you believe Zojirushi products inspire customers?

Just ask our customers and Zojirushi evangelists! The quality and functionality of our products inspire fans—we’ve heard many times that customers feel like they’ve stumbled upon something really unique and different, and they love to share that discovery with others. Not all customers find our brand the same way; for instance, someone who purchases and loves our Stainless Mug may not know that we also manufacture world-class rice cookers. But because our commitment to manufacturing products only at the highest standards, customers know that no matter what they’re eyeballing in our catalog, it will be made and function with Zojirushi quality.

Beef tataki

You must have been inspired by something yourself to feel so passionate about Zojirushi! Was it a trip to Japan or something about Japanese food or culture that you love?

I’ve been to Japan twice, once when I was 18 for a month-and-a-half to participate in a Japanese language-learning program, and once last year for a handful of days to visit Zojirushi Corporation headquarters in Osaka, where I had the opportunity to tour the factory and learn a little more about how our water boilers and rice cookers are assembled. The most interesting experience I have had while in Japan was visiting the onsen (hot springs) in Odaiba, because communal bathing is not a typical American experience. As for food, I love all types of Japanese food—sushi, ramen, soba, takoyaki, okonomiyaki, sukiyaki, yakitori, gyudon… neatly individually-wrapped portions of various wagashi—but there’s something about really fresh, perfectly seared cold beef tataki served with a bright and refreshing citrus sauce that always hits the spot. (Shout out to izakaya-style restaurant Kappo Honda in Fountain Valley, CA, whose beef tataki is on point!)

If you could tell people one great thing about Zojirushi, what would it be?

We are a relatively small company, and the ties between employees are close. Many employees have been with Zojirushi America since we opened our office here in 1987 (or maybe even before then) and have shared a lot of history together. Our company president, Mr. Yamasaki, is right up the hall—if an employee wants to chat with him, he’s available to listen. Our staff is also a diverse one that speaks many languages—Japanese and English, of course, but also Spanish, Tagalog, and Vietnamese—and boasts a variety of personalities. Zojirushi America is full of incredible people, and it’s a big part of what makes working here a pleasure.

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We love working with Amy, and we hope you’ve enjoyed getting to know her this month. Stay tuned for our next Voice of Zojirushi!

Japanese Drinks – Shochu!

Posted on September 28, 2017 by Zojirushi America Corporation

Vodka. Whiskey. Gin. Tequila. Rum. Shochu.

Some of the most famous liquors in the world are the distilled alcohols of fermented grains, vegetables and herbs.

And Japan’s shochu is easily one of the most enjoyable and drinkable of the list.

Shochu is a distilled beverage made from water, koji, yeast and other ingredients such as rice, barley, sweet potatoes, brown sugar or buckwheat. Enjoyed throughout Japan, shochu, like sake, has become increasingly popular all over the world. And while shochu is a quintessentially Japanese drink, its origins are international.

The production of shochu in Japan has been documented to the 16^th century. Historical information indicates that shochu was introduced to the area known as Ryukyu, or modern-day Okinawa, by traders from Siam, or modern-day Thailand. That drink was called arrack, the origin of which has been traced to ancient Middle Eastern and Mediterranean civilizations where an anise-flavored liquor called arak was made from the distillation of fermented cereal grains.

Rice mold, or koji

The Okinawan style of shochu, called awamori, is still made today, although the more popular honkaku shochu is considered the most authentic Japanese shochu and is primarily produced in Kyushu region. Honkaku shochu production became varied and robust during the Meiji Period (1868-1912) in Japan. The process begins similar to sake production, in that steamed short-grain japonica variety rice is inoculated with black or white aspergillius oryzae mold, or koji. Once the rice has been broken down into starch, amino acids and citric acid, yeast and water is added to complete the koji. Left to ferment for approximately one week, the resulting mixture, or moromi mash, is the initial source of alcohol for the shochu. A base ingredient, such as more rice, sweet potatoes, brown sugar, barley or buckwheat, is added to the mix. The base ingredient gives the final shochu its distinctive flavor. This mixture produces the second moromi mash, which is let to ferment for two weeks before it is heated and cooled in a traditional distillation apparatus. The distillation process retains the characteristic flavor of the base ingredient, which is mellowed and refined while the shochu is aged from several months to a few years in stainless steel, wooden or ceramic vessels. Once the shochu is aged, it is diluted with water to the appropriate alcohol content of either 20%, 25% or 30% and then bottled and shipped.

Honkaku shochu

Awamori shochu is produced using long-grain Thai indica variety rice and only black koji. While honkaku shochu goes through two mixing stages, awamori is made using only one mixing stage, going quickly into the fermentation step and after distillation, it is aged for a minimum of three years. Awamori shochu, because of its long ageing stage, has a characteristic vanilla flavor and much higher alcohol content – 43%!

Drinking shochu is a pleasure, especially at Japanese bars called izakaya in southern Japan. Beginners typically drink a rice-based shochu, called kome shochu, or a fruity cocktail called chuhai. The simplest way to drink shochu is neat, simply poured into a glass at room temperature. But shochu can be enjoyed over ice or mizuwari-style, that is, diluted with a small amount of cool water to round out the edges of the alcohol. Oyuwari-style, or diluted with warm water, is ideal during cold weather and enhances the depth, flavor and aromas of the shochu and purists often enjoy shochu warm, without any added water.

With the cold winter months coming up, we hope you’ll try some shochu at your local Japanese izakaya or restaurant. And as always, don’t forget to share your favorites with us!

Japanese Drinks – Beer!

Posted on August 7, 2017 by Zojirushi America Corporation

Long, hot days, summer vacation and baseball are the hallmarks of summer and in Japan, are best enjoyed while drinking an ice cold beer!

Japan ranks among the top beer consumers in the world, selling an estimated 718.5 million gallons in 2015 according to the Brewers Association of Japan. Five companies dominate the beer market in Japan, including Asahi, Kirin, Suntory, Sapporo and Orion. These five companies, along with craft breweries, produce the majority of beer in Japan, everything from traditional lagers and ales, happoshu or low-malt beers to new genre beers, which are brewed from non-malted crops.

And those beers are the siren song of summer.

Beer is enjoyed throughout the year, but the warmer days of summer inspire Japanese people to enjoy their beer in large mugs after work at Japanese izakaya pubs, at beer gardens with savory delicacies and served by beer girls at baseball games. Everywhere you can enjoy beer has a story… and the most unique experiences!

Enjoying cold, frosty mugs of beer at beer gardens is a uniquely Japanese experience.　Open only during the summer, department stores host beer gardens on their rooftops in the evenings. Customers purchase entry tickets, which entitle them to as much beer and food (and sometimes dessert!) that they can consume during a specified time. Sometime these beer gardens even have themes, like the “Genghis Khan Beer Terrace” at the Odakyu Department Store in Shinjuku, Tokyo. Here they serve Genghis Khan Barbecue and all-you-can-drink Hokkaido beer. The highest beer garden in Japan–Beer Garden Patio 28—is located at a height of 453 feet on the 28^th floor of the Osaka Rinku Gate Tower building. This beer garden caters to the exclusive gourmand, serving food prepared on order by famous chefs and a varied selection of drinks, not just beer. And one of the largest beer garden in Japan is held in Hokkaido’s Odori Koen. This beer garden can seat 13,000 people and has even more standing room! A few hours in the open evening air, with views of the city lights and airplanes taking off from the neighboring airport, enjoying a cold beer and good company sounds amazing!

If you are interested in learning about the beer making process, some of the major breweries have opened up their facilities to provide educational opportunities and to allow visitors to taste the full line of beers they offer. One of the popular destinations is the Asahi Beer’s Kanagawa Brewery, where you can get an English guide service. The factory tours dive into the process of brewing beer, and end with tastings!

The big breweries have also helped spawn the craft beer movement in Japan. Since the mid-1990’s small-scale breweries throughout Japan have begun making specialty beers, often using traditional methods and uniquely Japanese ingredients. One such brewery is run by brewmeister Momoyo Kagitani, the brewer of Loco Beer, and multiple award-winning brewer of craft beer. Ms. Kagitani has developed a Japanese version of the German kolsh beer, suiting it to local tastes and creating an international sensation. She carries on the tradition of brewing that reaches back to the mid-1880s, when Dutch traders setup their own mini-breweries in Nagasaki to serve their shipmates.

The next time you’re in Japan, enjoy a cold one at your local izakaya, beer garden or baseball game! And don’t forget to share your photos with us!

Japanese Street Food: Yakitori!

Posted on April 25, 2016 by Zojirushi America Corporation

Who doesn’t love grilled chicken on skewers?

Yakitori is one of the most popular and ubiquitous types of kushiyaki found in Japan and in areas where Japanese food is popular. Yakitori are bite-sized pieces of chicken, skewered and grilled. In Japan, yakitori can be found at yakitori-ya restaurants, street food festival stands and more commonly, at izakaya, or bar and grill style restaurants.

Having them at a street fair or izakaya is quite an experience!

Generally paired with beer or sake, yakitori are perfect for after-work happy hour or after-party noshing. There are quite a few varieties of yakitori. One of the most popular ones is tsukune, which are ground chicken meatballs, glazed with a thin teriyaki-style sauce and often accompanied by shichimi pepper. Negima yakitori are small pieces of chicken thigh skewered on bamboo sticks with stalks of green onion, and occasionally salted or glazed. Without the green onion, these yakitori are called momo, literally meaning “thigh”. Kawa is a traditional yakitori preparation where chicken skin is folded and grilled extra crispy. Tebasaki are grilled chicken wings. Sunagimo are chicken gizzards, rebaa are chicken livers and nankotsu are breast cartilage… marinated, glazed and grilled to perfection. You can even get chicken heart, neck and hind end!

Grilling yakitori is an art form. Binchotan charcoal is used to heat the grill, which is smokeless and odorless, and made from hard Japanese oak. The wood is fired at extremely high temperatures in an oxygen-poor environment and quickly cooled to make it smooth and long-burning. This charcoal is the best to grill with, as it doesn’t adulterate the flavor of the food.

Eating yakitori is half the fun. Skewers are usually ordered in sets of two or as part of a combination plate called moriawase. You pick your sauce or tare, or just have your skewer sprinkled with salt. Sometimes, ordering sides of boiled eggs, potatoes or vegetables rounds out the meal, but mostly yakitori are delicious with beer and sake and good friends!

Share your izakaya or yakitori-ya story with us… from here in the US or from your trip or stay in Japan. Then stay tuned for next month’s street food showcase!