B-kyu Gurume: Sobameshi from Hyogo

Posted on November 27, 2020 by Zojirushi America Corporation

Image link: https://www.chopstickchronicles.com/wp-content/uploads/2017/03/Sobameshi-11.jpg

When you think of street food in Japan, you probably think of noodles or fried rice. But, have you ever heard of Sobameshi? Sobameshi derives from the words for both noodles and rice: yakisoba and yakimeshi – coming together to make the ultimate street food, comfort dish.

This delicious meal is said to have originated in Hyogo in 1957, when a customer brought cold rice from their lunch box to a shop and asked the owner to heat it up for him. The owner then added the rice to the soba dish that was in the middle of being prepared, and voilà! This shop is believed to be Aomori located in Nagata ward, Kobe City, which is still serving their delicious creation to this date.

Another story suggests that the dish was invented by women factory workers, who mixed the rice and noodles they brought for lunch with sauces on grills at okonomiyaki restaurants close to their work.

Whatever the origin, the dish has become a fan favorite across the country. The main ingredients? Rice, noodles, and beef – with many variations available at each establishment.

The meal is generally prepared by placing a bowl of rice on top of the grill, along with a pile of noodles. Next, there is a sweet and salty mixture of meat, some cabbage, and then a delicious sauce. All ingredients are chopped and grilled. The dish is finished with more sauce that was used to cook the dish, and sometimes other sauces are offered as options (from mild to spicy, depending on your taste preferences).

Sobameshi is often considered to be a must-eat when visiting Kobe, renowned as the most famous cheap-and-easy local dish in a town known for its many gourmet dishes. You can find the dish at okonomiyaki restaurants or grill-it-yourself (or grilled live in front of you) dine-ins. Dining in this type of eatery is often a social affair, where regulars and new patrons sit at the counter and socialize while they enjoy their meals. In front of the guests is a large griddle where everything is cooked and served. It’s a sight to watch the ingredients being chopped and prepared in front of you, and an enjoyable scene to see the community of people enjoy their meal together.

If you’re looking to make the dish at home, take a look at this easy-to-follow recipe on YouTube, with English and Japanese subtitles:

https://www.youtube.com/watch?v=4ZV_hdjy87A

Where You Can Find Sobameshi

Aomori: Considered to be the creators of this dish.
Kobe Entrecote (Teppanyaki): Menu available in English, where sobameshi is available as a side to the fine tenderloin steaks they’re known for.
Nagata Tank Suji: Known for their sobameshi, which features many sauce options to pair with and top the dish.

Let us know if you try any of these restaurants, or make this dish at home by tagging Zojirushi on your photos with #zojirushi on Twitter, Facebook or Instagram!

B-kyu Gurume: Okinawa Soba from Okinawa, Japan

Posted on August 28, 2020 by Zojirushi America Corporation

Welcome to our last summer B-Kyu Gurume blog post of the year, Zo fans! Today, we’re going to introduce you to Okinawa Soba.

Okinawa is Japan’s southernmost prefecture, comprised of 160 islands, and the name of the largest island in the geographical collection. If you’re planning a visit to Japan in the future, you definitely want to try and visit this subtropical climate known for its white sand, magnificent beaches, undersea life and tropical jungles. After snorkeling amongst an amazing array of coral, we recommend ending your day by grabbing a delicious bowl of Okinawa Soba.

In this region, there is a saying that translates as, “One who eats plain food is healthy”. Fun fact: Okinawa’s residents live to be some of the oldest people in the world! One of the reasons for this is their tendency to consume low-calorie, high carbohydrate food such as the soba they are so famous for. Japanese soba is made with buckwheat flour while Okinawan soba is made with wheat flour. The flat, broad and wavy noodles are paired with an assortment of proteins, such as tofu, pork, and/or vegetables, all served in a flavorful broth topped with green onions, fish cakes, fish paste, pickled ginger, and egg.

The first recorded mention of the dish was in 1902, but it was not popularized until the 1960s. What might have once been considered street food is now enjoyed across all classes and in all communities of the city, served in a traditional pot and eaten with chopsticks. Okinawa Soba is ultimate Japanese soul food, a noodle soup packed with umami goodness.

If you’re curious on how you might be able to make this famous dish at home, here is a great recipe for you to learn the ropes:

https://www.youtube.com/watch?v=Y3gjNdnRSAs&feature=emb_title

And if you’re visiting Japan, here are three places where you can eat Okinawa Soba when you’re in town:

Doraemon is a five-minute walk from the Kenchomae station’s monorail. They have a hint of dashi broth and are known for simple and authentic soba.
Shuri Horikawa is famous for their elegant presentation, which is a departure from what people think of when they think of this comfort food. The noodles are cooked right after they are ordered, so they take a little longer to make than other establishments but are said to be worth the wait.
Yanbaru Soba is about fifteen minutes from Okinawa’s famous Churaumi Aquarium. Their exterior is incredibly plain with no frills, but there is generally a line to experience their famous dish.

Let us know if you try (or make) any of these dishes by tagging Zojirushi on your photos with #zojirushiamerica on Twitter, Facebook or Instagram!

Japanese Street Food: Tachigui Soba!

Posted on December 26, 2016 by Zojirushi America Corporation

What’s better than slurping hot soba noodles when you’re out in the cold? Slurping them when they’re hot, fresh, cheap and at a tachigui-style restaurant!

Tachigui, which means “eating standing up”, is a popular style of eating in Japan, especially for quick meals while traveling, commuting or going out for the evening. Tachigui-style eating was first introduced in what is now Tokyo during the Edo Period (1603-1868). During that time, restaurant owners catered to laborers and working class people who needed inexpensive yet nutritious, fresh and flavorful food… the perfect setting for serving soba noodles in soup broth. To minimize costs for space and service, tachigui shops offered standing areas for people to just eat and go.

This style of eating spread across Japan and in modern day cities, tachigui-style restaurants can be found in close proximity to rail stations and commuter areas. Soba noodles in hot soup broth are still the most popular dishes served at tachigui restaurants, but hungry people can also find sushi, barbeque and takoyaki at tachigui stalls.

Customers eat at a tachigui soba shop in a train station (photo by Nesnad)

Dining at tachigui restaurants is an experience. Since many are located at or near train stations, they offer only counter space for diners. Diners purchase meal tickets called shokken for the type of dish they want from vending machines located at the stall. Meals range from the barebones noodles and soup to various toppings such as tempura, kakiage, eggs, fish cake and more. Once a diner purchases a ticket, they hand that to the server, and wait a few minutes for their bowl to be delivered. Tea and condiments are served freely on the counter.

Meals are inexpensive yet incredibly fresh. Soba noodles are parboiled and freshened before being served to patrons. Basic soba soups start at around 250 yen or $2.50 and soups with many toppings won’t cost more than 500-700 yen or $5.00-7.00. Regardless of price, people from all walks of life and economic circumstances eat at tachigui stalls.

Soba noodles are the perfect dish for a cold December going into the New Year and whether you’re eating tachigui-style soba noodles or toshikoshi soba, we hope you stay warm and have a great New Year!

Deliberate Customs: Tradition of Toshikoshi Soba

Posted on December 28, 2015 by Zojirushi America Corporation

“May you live a long, thin life.”

As 2015 comes to an end, we hope you have a moment to be a part of the quintessentially Japanese tradition of enjoying toshikoshi soba on New Year’s Eve. For hundreds of years, Japanese families have shared this tradition as part of a year-end festivities. Toshikoshi means “jump from the old year to the new”. In the days leading up to the end of the year, families clean their homes from top to bottom, sweeping out the old and worn and stale to make room for a fresh and clean new year. Business dealings are finalized, loose ends tied and financial matters are settled. And, in between parties and revelry, families gather at home on the final day of the year to be close, enjoy a warm bowl of thin buckwheat soba noodles in broth, watch TV together and reflect, listening to the sounds of the bells from Shinto shrines ringing 108 times, banishing the traditional 108 evils.

According to Japanese tradition, eating toshikoshi soba noodles on New Year’s Eve is rooted in legend. One story says that the tradition began during the 13^th or 14^th centuries during the Kamakura or Muromachi periods, when wealthy feudal lords would feed their citizens the last meal of the year to represent their power and strength. Another legend states that eating toshikoshi soba began during the Edo period in what is now Tokyo. During that time, the merchant class began eating soba noodles that were made with the same type of fine soba flour used by goldsmiths to gather leftover gold dust. Eating soba noodles made from the same type of flour signified wealth and prosperity. Eating toshikoshi soba at the end of the year symbolized strength and resiliency, as the buckwheat plant would survive rain and wind. The thin noodles were also thought to represent a long life and the ease with which they were eaten represented the ease of cutting off troubles from the past year.

Regardless of the basis of the tradition, sharing a bowl of soba noodles is a treasured experience, full of comfort and warmth.

As the New Year approaches, we wish everyone a “long, thin life… full of good fortune and peace.” Happy 2016!